The brief was quite extensive and very ambitious. Antonia Mariconda would be showing us how to manifest £250.000 worth of PR for our blogs and businesses. Not a small feat considering I was sitting amongst the current and future leaders in the Aesthetic and beauty industry. The atmosphere like all of Antonia’s workshops was electric, but with that special warmth that she exudes. Antonia is genuinely beautiful inside and out with an amazing energy that makes you feel like you can conquer anything! I have known Antonia for a couple of years now and have come to consider her as a great friend, mentor and Fairy Godmamma. She is the picture of glamour, but with an uncanny ability to deliver a huge amount of information without being repetitive or boring.
The workshop started dramatically with the lights turned down and lots of glitz on the tables. She talked about finding your niche and looking within to catch your inner star. I was privileged enough to share my own story of success at both the morning and afternoon sessions. I have attended her previous workshops; “Build a Blog” and “Twitter for Success”. I had started blogging as a way to support others and satisfy my love of writing. However, with Fairy Godmamma guidance and a lot of hard work I managed to parley my little story into one of transformation and become a serious player with a high level of social media influence. Without Antonia’s fairy dust I would be just another blogger looking over the fence wishing I was part of “the club”.
Being your own PR is daunting and not for the meek. But, with the steps layed out by Antonia I left feeling like I could do anything. She is super savy and in every way someone who worked for everything she has accomplished, truly a self made woman in every respect. To say this workshop is essential is a massive understatement. The information encased within the glossy packaging was hardcore and all business. This was a jargon free way to teach PR without relying on old clichés to make a point. Most “how to’s” are nothing more than a repackaged dictionary definition of what Public Relations are. This teaching was on a much deeper level, putting the onus on us, to really think about what makes us special and how to work it. We were forced to stop and reflect on finding your own way of getting noticed and how to sustain it. This was not about being a one trick pony, but more about a robust media strategy and finding new and innovative ways to market yourself.
I left this workshop knowing that anything was possible and that once upon a time a lump of coal became a beautiful diamond that will continue to shine bright.